Professionalising partner ecosystems
2Scale Alliances helps B2B software companies and technology organisations assess, structure and scale their partner channel — with proven methodology, senior expertise and a flexible network of specialists.
2Scale Alliances was built on years of hands-on experience in alliances, partner programmes and commercial growth within B2B software and technology. In many organisations we saw the same pattern: partner channels rarely stall because of a lack of ambition, but because of unclear choices, fragmented processes, limited governance and insufficient measurable steering.
That is why we developed a structured approach: APEX. Not a theoretical model, but a practical method to assess partner ecosystems, set priorities and actually implement improvements.
The name 2Scale refers to two movements every strong partner channel needs: first, bringing clarity to strategy, structure and governance — then scaling with processes, enablement, tooling and measurable steering. Alliances is our domain.
What we stand for
Specialist
We focus entirely on partner ecosystems, alliances and partner programmes. Not a generalist, but a firm with deep expertise in one domain.
Methodical
We work with APEX: a repeatable approach for assessment, design, implementation and optimization of partner channels.
Practical
Our advice must be actionable by teams operating under commercial pressure. No abstract models — concrete, prioritised actions.
Scalable
We combine senior advisory with a network of specialists, so engagements can grow with the client's needs.
Clients typically start with an Alliance Check or APEX Assessment. This diagnosis reveals where the partner channel stands, what needs to be prioritised and which actions will have the greatest leverage.
From there, we work on concrete improvements: partner strategy, tiering, onboarding, enablement, governance, KPIs, tooling or temporary senior reinforcement via Fractional Partner Leadership. Close collaboration with the internal team — no consulting report that gathers dust.
Senior leadership
2Scale Alliances works with a compact senior core team and a network of experienced specialists.
Partner Programs, Operations & Execution
Remco Dam
Remco is the primary point of contact for client engagements and brings extensive experience in partner programmes, enablement, partner operations, PRM, LMS and operating models. He guides organisations in translating strategy into workable programmes, processes and execution — from the first assessment through to implementation at scale.
Specialist network
For additional expertise, 2Scale Alliances works with a carefully built network of senior specialists — engaged based on project needs.
Marketing executive with a proven track record in B2B technology. Specialises in positioning, demand generation and go-to-market strategy for software and SaaS companies across diverse international markets.
Sales executive with extensive international experience in enterprise software. Specialises in direct sales, channel sales and enterprise OEM partnerships for technology companies across diverse markets and regions.
CGO with extensive international experience in commercial growth and go-to-market strategy for technology companies across diverse markets and regions.
20+ years as a commercial leader in the international B2B software industry. Specialises in building high-performance teams, go-to-market strategy and commercial scale-up of technology companies.
Architect of the APEX Framework and senior advisor in partner ecosystem strategy. Over 20 years of experience at international software companies. Specialises in framework design, alliance governance and AI applications in partnership management.
Go-to-market leader with 20+ years of experience in Marketing, Sales and Customer Success at fast-growing technology companies. Specialises in guiding B2B SaaS start-ups and scale-ups towards sustainable growth, with broad experience in European leadership roles.
Curious what we can do for your organisation?
Request an introductory call