Our services
No two partner channels are alike. Our advisory route starts with a quick self-scan — and runs from structured diagnosis through concrete implementation to experienced leadership. You decide how far you go.
Your route to a professional partner channel
Implementation & Advisory
Core advisory work — hands-on alongside your team
More info ↓Fractional Leadership
Experienced leadership on demand · 3–12 months
More info ↓Most clients start with an APEX Assessment and move forward from there. Fractional Leadership is an optional next step — not a requirement.
Alliance Check
Free self-scan for your partner channel
The Alliance Check is a free online diagnostic that gives you a first picture of your partner channel's maturity in minutes. Answer a series of targeted questions and receive an immediate directional score profile across the APEX dimensions. The ideal starting point — and preparation for a full APEX Assessment.
- Organisations that want to know where they stand before investing in a full assessment
- Partner professionals who want a quick maturity benchmark
- Teams preparing for a structural improvement programme
- Directional score profile across the APEX dimensions
- Immediate insight into your biggest improvement areas
- Starting point for an APEX Assessment conversation
APEX Assessment
Know exactly where your partner channel stands within 4–6 weeks
A structured maturity assessment of your partner ecosystem across eight dimensions. Through interviews, document analysis and a proven scoring model, you get a clear picture of your strengths, blind spots and the three most urgent improvement areas. The result is not a thick report that ends up in a drawer — it is a prioritised roadmap you can execute immediately.
- Scale-ups building their first partner channel
- Mid-market companies with a stagnating channel
- Organisations post-acquisition looking to reset their partner model
- Written intake + in-depth interviews with 4–7 stakeholders
- Score profile across 8 dimensions (1–5 scale)
- Final report with findings and prioritised improvement agenda
- Readout session with the leadership team
- Assess— Interviews + score profile across 8 dimensions
- Design— Prioritised agenda + roadmap
- Build— Implementation of selected improvement points
- Measure— KPI baseline and first measurements
- Optimize— Review deck + recommendations for next cycle
Implementation & Advisory
Building a partner channel that truly works — together
After the diagnosis comes the build. We work hands-on to implement the improvement agenda — from setting up processes and roles to establishing a partner programme or enablement structure. We work with your team, not alongside it. Every engagement includes knowledge transfer. Our goal is to make the client self-sufficient as quickly as possible — not dependent.
- Organisations that have the will but not the capacity or specific expertise
- Teams that want speed without first building internal expertise
- Project-based guidance per action or per quarter
- Implemented processes, tools or programme elements
- Knowledge transfer to the internal team
Fractional Partner Leadership
Experienced leadership for your partner channel — without permanent overhead
Not every organisation has (yet) a senior partner function in-house. We fill that role temporarily — as Head of Partnerships, Alliance Manager or Partner Programs Lead. Fully integrated in your team, with the experience and network to make an immediate impact.
- Organisations missing a key role
- Companies looking to temporarily strengthen the role with senior expertise
- Scale-ups looking to start with partnerships but without a dedicated team yet
- Senior partner leadership, 2–3 days per week
- Fully integrated in the internal team
- Operational partnership ecosystem with embedded processes
- Demonstrable KPI improvement
Where we focus — and where we don't
What we do
- ✓Architect and process guide for your partner channel
- ✓Structured assessment based on interviews (8 dimensions)
- ✓Design of tiering, certification, onboarding, governance and KPI structure
- ✓Launch guidance and first partner cohort
- ✓Partner Academy: programme for partner certification
What we don't do
- ✗Content supplier (e-learning, training modules remain client-owned)
- ✗Partner sales activity — deal execution or pipeline management
- ✗Legal or financial advisor
- ✗System administrator or portal implementor
Partner Academy
Build a partner certification programme that raises the bar
Most organisations certify partners on revenue, not on competence. The Partner Academy is a 3–6 month programme in which we build a complete partner certification curriculum together with your team — from competency framework to assessment and badge structure. The result: certified partners who can genuinely demo, sell and support your product. And a partner base with demonstrably lower churn.
- B2B software companies wanting competency-based partner certification
- Organisations with a high-churn partner base
- Companies with a growing partner channel that needs standardisation
- Competency framework and learning objectives
- Modular certification curriculum (content remains client-owned)
- Assessment and badge structure
- Standardised onboarding and lower partner churn
Want to know which service best fits your situation?
Request a call